New Fashion Rad Lively’s Fragrant New Role For Gucci

In a move not so dissimilar to that of a football transfer, actress Blake Lively has leapt from Parisian luxury giant Chanel and into the arms of fellow premier-league stars Gucci.
The American actress, 24, has been cast as the face of new Gucci scent Gucci Première, which takes its name from the couture line launched by the brand in 2010.
Inspired by Old Hollywood charm and all the glitz and glamour surrounding it, the fragrance is for a woman who is "living her moment, whether it's on the red carpet or at a private dinner", according to Gucci creative director Frida Giannini.

Lively, who scored her first fashion campaign as the face of Chanel's new Mademoiselle handbag line in March last year, said she "couldn't be more proud" to be working with Gucci. She added: "Gucci is a staple. It is a brand I have always looked up to because to me it represents strength".
Each of Gucci's Première creations can take up to six months to make and have been worn by red carpet sirens Salma Hayek, Jessica Chastain and Cameron Diaz. The fragrance is set to go on sale in the U.K. in late July in tamden with the campaign and an advert shot by Drive director Nicolas Winding Refn.